Merchants & Farmers Bank
With over 120 years of service to West Alabama, MFB is committed to personal service and finding solutions for their customers.
From 2022 to 2023, I redefined the social media voice of MFB. Their goal was to promote the banks various services to a younger demographic. I brought a fresh coat of paint to the brand using more streamlined graphics, brighter imagery, and brought a fresh tone to the copy.
– BRAND EVOLUTION –
BEFORE
AFTER
– COLOR PALETTE –
RICH GREEN
HEX: #004822
RGB: (0, 72, 34)
CMYK: (100, 0, 53, 72)
MFB GREEN
HEX: #016938
RGB: (1, 105, 56)
CMYK: (99, 0, 47, 59)
SEAFOAM
HEX: #80B49C
RGB: (128, 180, 156)
CMYK: (29, 0, 13, 29)
WHITE
HEX : #FFFFFF
RGB : (255, 255, 255)
CMYK : (0, 0, 0, 0)
– TYPOGRAPHY –
HEADER
PROXIMA NOVA
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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SUBHEADER
PROXIMA NOVA
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
BODY
F25 EXECUTIVE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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– AUTO LOAN –
– INVESTMENT & SAVINGS –
– MOBILE BANKING –
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