OTTAWA SENATORS REBRAND

The current logo for the Ottawa-based NHL team, the Senators, did not express enough aggressive energy for a team branded off an ancient Roman centurion.

My objective for this rebranding was to keep the original elements of the current logo while bringing more emotion and vigor to the character.

Brand Assets

Along with creating a new logo for the team,  I chose to create new uniforms and a video displaying the new brand’s values and assets.