MISSION EXPRESS CARWASH

Mission Express Carwash focuses on getting you in and out as fast as possible. I created a brand representing the client’s value of their customer’s time by combining space-themed visuals with a vibrant and galactic color scheme.

This branding pitch was part of my work as a designer at Growin’ Advertising. I presented two concepts to the client who chose the “Rocket Variation.” The final pitch came together in the included brand deck containing an official logo, custom mark and typeface, color palette, typography set, and marketing and merchandising mockups.

– OFFICIAL LOGO –

OFFICIAL LOGO

Mission Express Carwash Primary Logo

ALTERNATIVE LAYOUT

Mission Express Carwash Primary Logo

LOGO MARK

Mission Express Carwash Primary Logo

– LOGO PITCHES –

CHOSEN LOGO

Mission Express Carwash Primary Logo

REJECTED LOGO

Mission Express Carwash Primary Logo

– SKETCHES –

CONCEPT #1

Mission Express Carwash Primary Logo

CONCEPT #2

Mission Express Carwash Primary Logo

– COLOR PALETTE –

RICH BLACK

HEX : #000C18

RGB : (0, 12, 24)

CMYK : (100, 50, 0, 91)

MIDNIGHT GREEN

HEX : #003333

RGB : (0, 51, 51)

CMYK : (100, 0, 0, 80)

AQUAMARINE

HEX : #23F5CD

RGB : (35, 245, 205)

CMYK : (86, 0, 16, 4)

ALABASTER

HEX : #E9EDE2

RGB : (233, 237, 226)

CMYK : (2, 0, 5, 7)

– TYPOGRAPHY –

HEADER

APEX MK 2

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

SUBHEADER

AVENIR MEDIUM

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

BODY

AVENIR BOOK

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

– BRAND DECK –

– MERCHANDISE –

EMPLOYEE POLO

Mission Express Carwash Primary Logo

GRAPHIC T-SHIRT

Mission Express Carwash Primary Logo

– BILLBOARD –

CHECK OUT THESE PROJECTS NEXT!

delta chi

LET’S WORK TOGETHER