MISSION EXPRESS CARWASH
Mission Express Carwash focuses on getting you in and out as fast as possible. I created a brand representing the client’s value of their customer’s time by combining space-themed visuals with a vibrant and galactic color scheme.
This branding pitch was part of my work as a designer at Growin’ Advertising. I presented two concepts to the client who chose the “Rocket Variation.” The final pitch came together in the included brand deck containing an official logo, custom mark and typeface, color palette, typography set, and marketing and merchandising mockups.
– OFFICIAL LOGO –
OFFICIAL LOGO
ALTERNATIVE LAYOUT
LOGO MARK
– LOGO PITCHES –
CHOSEN LOGO
REJECTED LOGO
– SKETCHES –
CONCEPT #1
CONCEPT #2
– COLOR PALETTE –
RICH BLACK
HEX : #000C18
RGB : (0, 12, 24)
CMYK : (100, 50, 0, 91)
MIDNIGHT GREEN
HEX : #003333
RGB : (0, 51, 51)
CMYK : (100, 0, 0, 80)
AQUAMARINE
HEX : #23F5CD
RGB : (35, 245, 205)
CMYK : (86, 0, 16, 4)
ALABASTER
HEX : #E9EDE2
RGB : (233, 237, 226)
CMYK : (2, 0, 5, 7)
– TYPOGRAPHY –
HEADER
APEX MK 2
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SUBHEADER
AVENIR MEDIUM
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BODY
AVENIR BOOK
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– BRAND DECK –
– MERCHANDISE –
EMPLOYEE POLO
GRAPHIC T-SHIRT
– BILLBOARD –
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