OTTAWA SENATORS REBRAND
The Senators, an Ottawa-based NHL team, was the subject of a media campaign and rebranding project I did. The current logo for the team needed to express more aggressive energy for a team branded after an ancient Roman centurion.
My objective for this rebranding was to keep the original elements of the current logo while bringing more emotion and vigor to the character. Alongside a new logo, I created a new color palette, typography set, and designed new uniforms for the team. These assets came together in a new video presentation pitching the new campaign.
– REVISED LOGO –
ORIGINAL LOGO
NEW LOGO
– CREATIVE PROCESS –
BASE SKETCH
COLOR CONCEPT
FINAL DESIGN
– COLOR PALETTE –
SENATOR RED
HEX : #EA1F27
RGB : (234, 31, 39)
CMYK : (0, 87, 83, 8)
BLACK
HEX : #000000
RGB : (0, 0, 0)
CMYK : (75, 68, 67, 90)
WHITE
HEX : #FFFFFF
RGB : (255, 255, 255)
CMYK : (0, 0, 0, 0)
SATIN SHEET
HEX : #D19F2A
RGB : (209, 159, 42)
CMYK : (0, 24, 80, 18)
– TYPOGRAPHY –
HEADER
CHANGA ONE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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SUBHEADER
FUTURA MEDIUM
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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BODY
TRADE GOTHIC LIGHT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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– UNIFORM CONCEPT –
– TEAM UNIFORMS –
– CAMPAIGN VIDEO –
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